THE ART OF VALUE portrays a group of quirky characters living in a retro-futuristic vision of a new, multilingual Berlin. The film stars the two performing artists Azza and Azama Bashir, musician Lyra Pramuk and artist Gregor Hildebrandt. In this dreamlike, somewhat bizarre world, current value systems and beauty ideals are called into question. For example, in this utopian setting buttons are considered valuable currency, children enjoy elevated positions within society and people communicate freely despite using different languages. We see a peaceful, globalised world that sees and values the small things in life – including fashion and beauty – differently.
The designer worked together with director Sylvie Weber and producer Marietta Auras, to turn his initial vision into his first short film. His fashion shows were already strongly influenced by cinematic elements, telling stories that featured very personal anecdotes and places from William Fan’s life, including restaurants, museums and the Berlin TV Tower. William Fan said: