What special attitude is behind Dr. Hauschka cosmetics?
When Dr. Rudolf Hauschka started experimenting with nurturing plant extracts, he broke from the norm. He focussed on man and nature at a time devoted to chemistry and technical solutions. In 1935, Hauschka founded the company WALA in order to follow his own path. Today, his idea is fully on trend: effective natural cosmetics that do not lose sight of natural connections. As such, Dr. Hauschka is good for both our skin and our planet. And our customers know that they are not only choosing good products, but also a slightly better world.
How did the WALA Foundation come into being and why?
With the clear vision of a world in which founders take on responsibility: with a company that is independent of individual market interests. The solution? Almost a little revolutionary: the idea of converting a company into a Foundation that would own the company. A Foundation whose legal title and capital cannot be inherited and whose profits are used to safeguard the future of the company. This was the concept behind the WALA Foundation established in 1986 as 100% shareholder of WALA Heilmittel GmbH, a company that not only produces WALA Medicines, but also Dr. Hauschka natural cosmetics. And one that needs this courage to act in a socially responsible manner.