True excellence: The NATRUE label.
Natural cosmetics are in vogue. But how natural actually are they? And which of the many labels can we trust? To simplify matters, Dr. Hauschka co-founded the NATRUE label. We value this label’s high standards, concrete specifications and independent quality control. Because we value you and nature. Just as we have since 1967.
Text: Claudia Nikschtatt
Photographs: Florian Siedl
NATRUE is an international quality seal that is dedicated to the worldwide protection and promotion of natural and organic cosmetics. Founded in 2007 by the largest producers of authentic natural and organic cosmetics – including Dr. Hauschka – NATRUE now has over 60 members in 30 countries. To date, more than 6,300 products have been awarded the independent NATRUE label.