Dr.Hauschka Category Winner of CoolBrands 2008-2009
We are very excited that Dr.Hauschka has won the CoolBrands Toiletries - Skincare category!
Who are CoolBrands?
CoolBrands aims to identify and celebrate the UK's coolest brands. Since its launch in
2001 CoolBrands have asked tens of thousands of people which brands they think are the coolest. Brands do not pay
or apply to be considered a CoolBrand, in fact 99% of brands that are entered into the CoolBrands voting process
are unaware that they are even under consideration (and that included us!). The CoolBrands selection process is
independently administered by The Centre for Brand Analysis and has four key steps:
- TCBA researchers compile a list of thousands of brands operating in the UK, drawing on sources from magazines and blogs to official market reports. Brands are also put forward by members of the public, via the CoolBrands website. This list is then narrowed down.
- The revised list is scored by members of the voluntary and independent Expert Council who score the brands based on their opinion of each entry's cool credentials. The lowest scoring brands are eliminated.
- A nationally representative group of members of the public also vote on the brands.
- The results of both the Council and public vote are combined to create the final score. (The expert opinion carries a weight 70% of the overall total.)
The Expert Council includes Newby Hands, Associate Editor & Director of Health & Beauty, Harper's Bazaar; Ben de Lisi, Fashion Designer; June Sarpong, Presenter and Katrina Larkin, Co-Founder of The Big Chill.
